Warzone was developed in tandem with the current Call of Duty: Modern Warfare, with both coming from Infinity Ward and sharing both engine technology and in-game locations. For those playing, being able to go straight from the game into pre-orders for the upcoming title is a more frictionless route than seeing the trailer on YouTube and then having to navigate through to the appropriate console store yourself.Īnd this is just the first in Activision’s experiment to conjoin its annual cycle with the ongoing success of Warzone. Pre-order numbers are yet to be announced, but with numerous players engaged, and many major streamers broadcasting their own run through the event, it undoubtedly had reach. This was the culmination of months of easter eggs and in-game teasers, with the special event consisting of a range of missions, and attached in-game rewards, culminating in the reveal trailer of the new game. A limited time event, with players logging into the servers (if they could get on) in order to play a special game mode. The event itself was taken right out of the Fortnite playbook. By launching Call of Duty: Black Ops – Cold War (yes it’s a mouthful of a title) within its highly successful Warzone spin-off, it synergised the new world of live game events with its traditional annual release schedule. Last night, though, Activision proved that it had not only caught up with the opposition but was potentially managing to have its cake and eat it. With first PUBG, and then Fortnite, showing the annual franchise how best to engage and monetise the shooter audience in the modern era of live games. For a while the venerable Call of Duty franchise looked to have been left behind by the battle royale usurpers.
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